“The opening hours may vary.” This notice can be seen over the holidays in almost every search for a local business like my standard supermarket, bakeries, and even government offices. And I always wonder: is it too much to ask to take a few minutes to update the holiday opening hours of one’s business? One […]
Google My Business: Is It Really So Hard to Specify Holiday Opening Hours Correctly? Read More »
For the first time, Focus Business magazine has awarded the best medium-sized employers in the DACH region. In the field of Media, Marketing, and PR, adojo secured a place in the TOP 30 of the entire DACH region. Within Bavaria, we even positioned ourselves among the TOP 10 in this industry. This makes adojo one
Awarded: adojo is Among the TOP Employers in the SME Sector 2018 Read More »
Dynamic Pricing – a trendy buzzword that frequently appears in the context of Big Data and e-commerce. Just hearing this word, one can almost see the fear-contorted faces and raised fingers of consumer advocates. A brief search confirms what one might suspect: Dynamic Pricing is evidently the pinnacle of the malicious outgrowth of Big Data.
Dynamic Pricing: Wonder Weapon or Customer Scare? Read More »
The death of email marketing has been repeatedly predicted in recent years. Whenever a new social network or messenger emerges, online marketing media and blogs proclaim the beginning of the end for email marketing. However, email has maintained its position in the hierarchy of online marketing since the dawn of the web. Billions of
Email Marketing: Why You Should Have a Mailing List Read More »
Are PayPal and other payment providers among the top referral sources in your Google Analyticsaccount with the most revenue? f so, you should not ignore this, but take action. A clean analysis of your traffic sources and, consequently, a targeted management of your marketing spend is not possible in this way. However, there is a
Google Analytics: Why PayPal & Co. Skew Your Numbers and What You Must Do About It Read More »
With the new extension of Google My Business, companies can now post announcements and special promotions directly in Google Search. The posts will be displayed under the regular My Business profile for the user. The extension was a pilot program until January 10, 2017, and is currently in the rollout phase. It may take some
Google My Business: Inform users about promotions and events for free Read More »
Advertisers often feel that they are victims of click fraud, also known as click fraud. Are you one of them? Your concern is not entirely unfounded. According to estimates, click fraud causes the advertising industry over $7 billion in damages annually. Click fraud refers to clicks on a paid ad with the intent to harm
Click Fraud in Google Ads Read More »
Since February 2016, online retailers and companies that offer online services to consumers must refer to the EU’s Online Dispute Resolution (ODR) platform. If this reference is missing in the imprint or if the link to the platform is not clickable, site operators face penalties. Article 14(1) of the ODR Regulation for online retailers states:
Information obligations for online retailers and service providers Read More »
What is the gclid Parameter? Gclid stands for Google Click Identifier. It is a parameter that is appended to every URL once a user reaches a website by clicking on an GoogleAds ad. When Google Analytics and Google Ads are linked, during data exchange, Google Analytics needs to be informed whether a user clicked on
The Google Ads gclid Parameter – Issues and Solutions Read More »
SEO Trends 2017: A Lecture by Philipp Dostal. What will change SEO in the coming years? Download the lecture as a PDF.
Mittelfränkischer Website Award 2016 Read More »
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