Google My Business: Inform users about promotions and events for free
- adojo GmbH
With the new extension of Google My Business, companies can now post announcements and special promotions directly in Google Search. The posts will be displayed under the regular My Business profile for the user. The extension was a pilot program until January 10, 2017, and is currently in the rollout phase. It may take some time before the extension is available for all My Business profiles. In the following example, we promote our latest blog post.
How can I create posts?
When you select the “Posts” menu item on your Google My Business dashboard, you can start creating a promotion or announcement right away.
The interface for posts is simple and intuitive. You just need to insert your desired text and upload a suitable image or video. Using the preview mode, you can get a first impression of how the post will appear to your users. As with all other Google advertising formats, you must adhere to the guidelines for external content.
If the post is not being promoted as an event, you only need to select the appropriate “Call to action” and insert the associated URL before publishing. The posts have a duration of 7 days and are limited to 8 at the same time. However, older posts are still visible to the user if they scroll to the right and click on “More from.” The new Google My Business extension also offers the ability to schedule posts for the future.
Conclusion
The new Google My Business extension is a great addition to Google’s existing advertising formats. When users search for your company, they can be porpusfully directed to your events and special promotions. By placing the ads next to the regular My Business profile, the ads are additionally highlighted. Since the extension is free and quick to implement, it’s a must-try!All benefits at a glance:
- Posts can be scheduled to the exact date
- Free promotion of current campaigns
- Image and video formats are supported
- 7 days duration of posts
- Up to 8 posts can be published simultaneously