Universal Analytics vs. Google Analytics 4
Discover key aspects to consider when migrating from Universal Analytics to Google Analytics 4!
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Local SEO: The Best Tips for Local Businesses
Discover what matters most in local search engine marketing!
Local SEO: The Best Tips for Local Businesses Read More »
Customer-Experience-Marketing
Find out what is particularly important when it comes to website user-friendliness!
Customer-Experience-Marketing Read More »
4 Reasons Why Social Media is Relevant for B2B Companies
Bildnachweis: iStock.com/Sittipol Sukuna It often appears that social media platforms like Facebook are solely for maintaining private contacts and thus hold no relevance for online marketing in B2B companies. However, there are some reasons why social media activity should not only be an option for B2C, but also for B2B companies and why advantages can
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Trends and Challenges for Successful Hotel Marketing in 2023
Learn from the interview with hotel expert Carsten Arndt what matters most in hotel marketing in 2023!
Trends and Challenges for Successful Hotel Marketing in 2023 Read More »
New Work – Modern Work Models in Practice
Find out what advantages and challenges New Work concepts create. Read more about New Work in practice now!
New Work – Modern Work Models in Practice Read More »
Smart SEA Campaigns vs. Other Ad Campaign Types
Would You Be Able to Distinguish a Smart Google Ads Ad from a “Normal” One?
In this blog post, discover how smart SEA campaigns differ from other ad campaign types and explore the advantages and disadvantages they bring.
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Native Advertising as a Channel for Lead Generation
In addition to increasing reach by selecting websites that are interesting to the target audiences, Native Advertising offers several other major advantages. By embedding ads in a perceived serious environment, these ad spaces gain high user trust.
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Relaunch – What Can Go Wrong with Redirects?
The big day has arrived: the new website is ready, and it’s time for the relaunch – that is, replacing the old website with the newly created one and going live. But suddenly, the site no longer ranks as usual, and website visitors only find a 404 error under familiar URLs? Then something seems to
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