Universal Analytics vs. Google Analytics 4
Discover key aspects to consider when migrating from Universal Analytics to Google Analytics 4!
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Local SEO: The Best Tips for Local Businesses
Discover what matters most in local search engine marketing!
Local SEO: The Best Tips for Local Businesses Read More »
Customer-Experience-Marketing
Find out what is particularly important when it comes to website user-friendliness!
Customer-Experience-Marketing Read More »
4 Reasons Why Social Media is Relevant for B2B Companies
Bildnachweis: iStock.com/Sittipol Sukuna It often appears that social media platforms like Facebook are solely for maintaining private contacts and thus hold no relevance for online marketing in B2B companies. However, there are some reasons why social media activity should not only be an option for B2C, but also for B2B companies and why advantages can
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Native Advertising as a Channel for Lead Generation
In addition to increasing reach by selecting websites that are interesting to the target audiences, Native Advertising offers several other major advantages. By embedding ads in a perceived serious environment, these ad spaces gain high user trust.
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Relaunch – What Can Go Wrong with Redirects?
The big day has arrived: the new website is ready, and it’s time for the relaunch – that is, replacing the old website with the newly created one and going live. But suddenly, the site no longer ranks as usual, and website visitors only find a 404 error under familiar URLs? Then something seems to
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Google My Business: Is It Really So Hard to Specify Holiday Opening Hours Correctly?
“The opening hours may vary.” This notice can be seen over the holidays in almost every search for a local business like my standard supermarket, bakeries, and even government offices. And I always wonder: is it too much to ask to take a few minutes to update the holiday opening hours of one’s business? One
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Awarded: adojo is Among the TOP Employers in the SME Sector 2018
For the first time, Focus Business magazine has awarded the best medium-sized employers in the DACH region. In the field of Media, Marketing, and PR, adojo secured a place in the TOP 30 of the entire DACH region. Within Bavaria, we even positioned ourselves among the TOP 10 in this industry. This makes adojo one
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Dynamic Pricing: Wonder Weapon or Customer Scare?
Dynamic Pricing – a trendy buzzword that frequently appears in the context of Big Data and e-commerce. Just hearing this word, one can almost see the fear-contorted faces and raised fingers of consumer advocates. A brief search confirms what one might suspect: Dynamic Pricing is evidently the pinnacle of the malicious outgrowth of Big Data.
Dynamic Pricing: Wonder Weapon or Customer Scare? Read More »