Search Engine Optimization (SEO)
Search Engine Optimization, or SEO for short, is an online marketing method to improve the findability of pages in search engines. Essential SEO elements are combined and coordinated to achieve optimal results.
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What is SEO?
The abbreviation SEO stands for Search Engine Optimization. Search engine optimization is differentiated between on-page and off-page SEO:
On-page SEO: On-page optimization is the part of search engine optimization that consists of technical, content and structural adjustments to a website. The aim is to improve the visibility of the SERPS (Search Engine Results Pages) in the long term and sustainably through better search engine rankings by improving technology, content and structures.
Off-page SEO: Off-page optimization deals with the external factors of a website. This includes backlinks, external links, or simple links. Backlinks are the most important ranking factors to consider and are essential for a good placement in organic search. The quality of backlinks is crucial in this regard.
Why is SEO so important?
Search engines like Google play a crucial role at the beginning of the customer journey, which is why a visible presence in search engines leads to more traffic and visitors. Users find your website faster, and at the same time, visitor numbers increase. Your content is optimized through SEO – thus, search engines evaluate the site better and automatically list it higher up.
SEO is also sustainable and significantly cheaper than paying monthly for advertising placements. SEO is also cost-effective because it is explicitly aimed at targeting Internet users who are already interested in your product or service.
The presence of companies on the internet, especially in the e-commerce sector, is more important than ever today. The e-commerce market in Germany shows annual growth of up to 25% (approximately ten billion euros). A study also shows that almost every second German now shops online. In Europe, Germany is in the second place, just behind Great Britain in terms of online shopping. Even if you primarily do not offer products over the internet, online presence is more essential than ever to expand your customer base. Utilize this potential for your business and increase your relevance in search engines.
Individual Consultation and Implementation
We want to go through this complex, long-term process with you. Use our professional expertise as an online marketing agency in Nuremberg to be permanently represented among the top search engine rankings. We take care of rankings, Google updates, keyword research and tracking. In addition, after a comprehensive on-page and off-page analysis, we create a common goal definition for an individual online marketing strategy for each customer.
Start your search engine optimization in Nuremberg now and take advantage of our free initial consultation. We look forward to your inquiry.
Your Benefits of Search Engine Optimization
The main goal is to improve the visibility of your own offerings in search engines through good ranking positions for targeted search queries. Another objective is to enhance the appearance of snippets (previews of website content in search results), leading to a better click-through rate and more visitors. Additionally, improving the consistency of expectations for visitors who encounter content from search engines is another positive side effect.
“Being at the top of Google!” – This is the wish of many customers. What may seem simple at first glance entails a complex interplay of various SEO elements and individual fine-tuning in the background. Our SEO experts are dedicated to getting you to the forefront!
SEO for Small and medium-sized enterprises (SMEs)
Typical problems arise again and again with websites that can be eliminated through search engine optimization.
Examples:
- Your website is not sufficiently linked to other websites
- our website has just been published and has not been crawled or evaluated sufficiently yet
- The structure of your website makes it difficult for search engine bots to crawl the content of your page
- An error message is being displayed
- Duplicate content makes it difficult to crawl or evaluate relevant content
- The user’s search intent is not being met
- No relevant content available
- Your website is not mobile friendly
Our Services as an SEO Agency in Nuremberg
- Snippet Optimization, Page Titles, and Descriptions
- Ensuring Visibility
- Content Optimization
- Page Speed and Loading Time Optimization
- Keyword Research and Analysis
- Optimize Mobile Display
- Link Building and Link Acquisition
- Optimization of Broken Links
- Removal of Valueless Content/URLs
- Avoidance of Duplicate Content
- Optimizing User Behavior
- Strategic Search Engine Optimization