The death of email marketing has been repeatedly predicted in recent years. Whenever a new social network or messenger emerges, online marketing media and blogs proclaim the beginning of the end for email marketing. However, email has maintained its position in the hierarchy of online marketing since the dawn of the web. Billions of […]
Email Marketing: Why You Should Have a Mailing List Read More »
Are PayPal and other payment providers among the top referral sources in your Google Analyticsaccount with the most revenue? f so, you should not ignore this, but take action. A clean analysis of your traffic sources and, consequently, a targeted management of your marketing spend is not possible in this way. However, there is a
Google Analytics: Why PayPal & Co. Skew Your Numbers and What You Must Do About It Read More »
With the new extension of Google My Business, companies can now post announcements and special promotions directly in Google Search. The posts will be displayed under the regular My Business profile for the user. The extension was a pilot program until January 10, 2017, and is currently in the rollout phase. It may take some
Google My Business: Inform users about promotions and events for free Read More »
Advertisers often feel that they are victims of click fraud, also known as click fraud. Are you one of them? Your concern is not entirely unfounded. According to estimates, click fraud causes the advertising industry over $7 billion in damages annually. Click fraud refers to clicks on a paid ad with the intent to harm
Click Fraud in Google Ads Read More »
Since February 2016, online retailers and companies that offer online services to consumers must refer to the EU’s Online Dispute Resolution (ODR) platform. If this reference is missing in the imprint or if the link to the platform is not clickable, site operators face penalties. Article 14(1) of the ODR Regulation for online retailers states:
Information obligations for online retailers and service providers Read More »
What is the gclid Parameter? Gclid stands for Google Click Identifier. It is a parameter that is appended to every URL once a user reaches a website by clicking on an GoogleAds ad. When Google Analytics and Google Ads are linked, during data exchange, Google Analytics needs to be informed whether a user clicked on
The Google Ads gclid Parameter – Issues and Solutions Read More »
SEO Trends 2017: A Lecture by Philipp Dostal. What will change SEO in the coming years? Download the lecture as a PDF.
Mittelfränkischer Website Award 2016 Read More »
Link building is a term used in off-page SEO. It describes a process or part of an SEO strategy where external links are acquired. These external links are known as “backlinks” and consist of a link reference and an anchor text (a brief description of the link). The goal of link building is to obtain
How Does Link Building Work? (link building) Read More »
Long-tail keywords are search terms composed of a combination of different search terms, often resulting in a lower search volume compared to a single, generic keyword. Savings Potential with AdWords At first glance, one might think that a term like z. B. “shoes” would be ideal as a booked keyword. However, “shoes” as a keyword will
Opportunities through Long-Tail Keywords? Read More »
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