Local SEO: The Best Tips for Local Businesses
Discover what matters most in local search engine marketing!
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SEO
Google My Business: Is It Really So Hard to Specify Holiday Opening Hours Correctly?
“The opening hours may vary.” This notice can be seen over the holidays in almost every search for a local business like my standard supermarket, bakeries, and even government offices. And I always wonder: is it too much to ask to take a few minutes to update the holiday opening hours of one’s business? One
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Awarded: adojo is Among the TOP Employers in the SME Sector 2018
For the first time, Focus Business magazine has awarded the best medium-sized employers in the DACH region. In the field of Media, Marketing, and PR, adojo secured a place in the TOP 30 of the entire DACH region. Within Bavaria, we even positioned ourselves among the TOP 10 in this industry. This makes adojo one
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Email Marketing: Why You Should Have a Mailing List
The death of email marketing has been repeatedly predicted in recent years. Whenever a new social network or messenger emerges, online marketing media and blogs proclaim the beginning of the end for email marketing. However, email has maintained its position in the hierarchy of online marketing since the dawn of the web. Billions of
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Google Analytics: Why PayPal & Co. Skew Your Numbers and What You Must Do About It
Are PayPal and other payment providers among the top referral sources in your Google Analyticsaccount with the most revenue? f so, you should not ignore this, but take action. A clean analysis of your traffic sources and, consequently, a targeted management of your marketing spend is not possible in this way. However, there is a
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Google My Business: Inform users about promotions and events for free
With the new extension of Google My Business, companies can now post announcements and special promotions directly in Google Search. The posts will be displayed under the regular My Business profile for the user. The extension was a pilot program until January 10, 2017, and is currently in the rollout phase. It may take some
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Information obligations for online retailers and service providers
Since February 2016, online retailers and companies that offer online services to consumers must refer to the EU’s Online Dispute Resolution (ODR) platform. If this reference is missing in the imprint or if the link to the platform is not clickable, site operators face penalties. Article 14(1) of the ODR Regulation for online retailers states:
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Mittelfränkischer Website Award 2016
SEO Trends 2017: A Lecture by Philipp Dostal. What will change SEO in the coming years? Download the lecture as a PDF.
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How Does Link Building Work? (link building)
Link building is a term used in off-page SEO. It describes a process or part of an SEO strategy where external links are acquired. These external links are known as “backlinks” and consist of a link reference and an anchor text (a brief description of the link). The goal of link building is to obtain
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Opportunities through Long-Tail Keywords?
Long-tail keywords are search terms composed of a combination of different search terms, often resulting in a lower search volume compared to a single, generic keyword. Savings Potential with AdWords At first glance, one might think that a term like z. B. “shoes” would be ideal as a booked keyword. However, “shoes” as a keyword will
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