Link building is a term used in off-page SEO. It describes a process or part of an SEO strategy where external links are acquired. These external links are known as “backlinks” and consist of a link reference and an anchor text (a brief description of the link). The goal of link building is to obtain […]
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Long-tail keywords are search terms composed of a combination of different search terms, often resulting in a lower search volume compared to a single, generic keyword. Savings Potential with AdWords At first glance, one might think that a term like z. B. “shoes” would be ideal as a booked keyword. However, “shoes” as a keyword will
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