What is Content Marketing?
“Content is King” – is often said in the marketing world. But what exactly is meant by content marketing? First of all, content encompasses everything the user receives from your company online in terms of text and visual material, whether it’s informative or creative. Marketing content includes all content such as infographics, blog posts, landing pages, images, social media posts, and much more.
Content marketing, therefore, means making the content appealing to the users of the company’s website and potential customers, “attracting” them to the website with interesting content, and providing informative or entertaining added value.
Why is content marketing relevant for my company?
Whether it’s blog posts, social media posts, or search engine optimized topic pages, the content should above all be one thing: relevant and interesting for the user. In this way, content marketing is often not perceived as advertising, but rather as a certain extra that the customer receives from the company.
Content can be SEO relevant.
Content marketing can be implemented in many forms. For example, in the form of so-called landing pages – vertical entry pages on your website where the user lands using certain search terms. These content pages can be optimized for search engines and offer potential for qualified traffic to your website.
Content with character strengthens the brand image.
Creative social media posts also fall under the broad term of content marketing. With witty and up-to-date content, you stand out and distinguish yourself from the crowd, because good content sticks in the mind and gives your brand that certain something.
Content inspires action.
Marketing always involves direct communication with the customer. By regularly maintaining and updating interesting content, you encourage the community to participate and invite discussion. Easily engage with your target audience.
Content Marketing Consulting and Content Creation
What is the right content for your company, and how do you effectively use it for your marketing? Our content marketing specialists are happy to provide comprehensive advice and develop a content strategy together with you. From SEO-relevant category or product pages to thematic landing pages and creative social media concepts, there are no limits to your ideas and suggestions. Schedule a non-binding consultation with us and benefit from our years of expertise in content creation!