Melanie Muscas

Compared to traditional marketing, online marketing offers the advantage of being much more direct and closer to the customer. Specialized advertising such as Google Ads allows the direct success or failure of an action to be measured.

I have been supporting adojo since November 2021 with my expertise and the experiences I have already gained – especially in the field of SEA, where I have acquired, built, and expanded my expertise over the past 12 years.

I was fascinated by online marketing and its areas during my training at hotel.de. Fortunately, after completing my training, I was taken on in the online marketing department where I was able to build and expand my expertise. After a few years I switched to the world of insurance and learned a lot there too. Because every industry has its own challenges. During my parental leave, I support adojo with inquiries regarding online marketing, especially SEA, but I am also involved in operational tasks.