Opportunities through Long-Tail Keywords?

Long-tail keywords are search terms composed of a combination of different search terms, often resulting in a lower search volume compared to a single, generic keyword. Savings Potential with AdWords At first glance, one might think that a term like z. B. “shoes” would be ideal as a booked keyword.  However, “shoes” as a keyword will have enormous competition and be used by many competitors across various industries. Due to the nature of the market and Google’s bidding system, high prices per click must be paid for such terms. At the same time, a more specific search query like z. B. “red Puma soccer shoes” indicates a higher purchase/closure interest. Thus, advertisers benefit doubly from long-tail keywords. Firstly, they often pay a lower click price, and secondly, the scattering losses are reduced when the customer finds exactly what they are looking for. Opportunities for Regional SMEs Whether it’s a local/regional baker, electrician, carpenter, or family-owned shoe store, almost all businesses need to strive for visibility on the web and major search engines to stay competitive in the digital age. Even in small villages, Google is often the first point of contact for new residents. This presents opportunities! Especially search terms like “soccer shoes in Nuremberg” indicate that customers want personal advice and fitting on-site. Instead of entering the costly competition for the keyword “shoes,” it is often more sensible for a regional company to focus on its strengths and meet customers where they are looking. This applies both to Google Ads and to the search engine optimization of one’s own website.