Harness the Benefits of the Video Boom
YouTube is the largest video-on-demand platform and the second-largest search engine in the world. Whether you’re looking for music, recipes, news, or vacuum cleaner instructions, you’ll find a video on YouTube.
This extensive reach, combined with the current boom in video content, has led to more and more companies using the platform for their marketing purposes. They’re not just running ads; they’re also producing engaging video content so that the target audience naturally comes into contact with the brand. Videos have the advantage of appealing to multiple senses simultaneously, and storytelling is practically a basic feature of a good video. As a result, marketing through videos is often more emotional and successful than other media.
However, the greatest strength of YouTube is also the platform’s biggest weakness and can make life difficult in marketing: the rapid growth and endless number of videos can cause your own videos to get lost. They won’t be found, and your marketing message won’t be seen. The potentially strong emotional impact of your video and the high effort put into video creation will go to waste.
Therefore, for achieving your YouTube marketing goals, it’s important to use YouTube-SEO (Search Engine Optimization) and, if necessary, YouTube-SEA (Search Engine Advertising).
YouTube-SEO & -SEA – Optimize and Market Your Videos Effectively
YouTube-SEO
Similar to search engines, YouTube also uses algorithms to decide which videos to show users for which search queries in the search results. You can optimize your videos, channel, playlists, and even your initial idea generation process to increase the likelihood of being found by your target audience. Utilizing this optimization potential is enormously important! Video productions are expensive, and if the video isn’t watched, it’s wasted effort. However, if it is seen and appeals to the user, goal achievement is almost guaranteed.
YouTube-SEA – Advertising on YouTube
Similar to Google, you can also advertise on YouTube. The most well-known forms of this are pre-roll ads, which are displayed before the video and can sometimes be skipped. However, there are also “quieter” ads with recommendations in the video search results, influencers, or overlay banners. Thanks to sophisticated audience targeting, you can reach exactly the people you want to target with your video ads – selected by interests, demographic characteristics, or other criteria. In addition, video advertising is currently very affordable compared to other marketing measures. So, with YouTube-SEA, you get quick and cost-effective reach.
Both YouTube-SEO and YouTube-SEA can significantly support you in achieving your goals. You can, among other things:
- Increase traffic to your website
- Increase brand awareness and reach
- Increase attention for key topics
- Increase product and brand purchase intent
- And much more
How Can adojo Help You with YouTube Marketing?
adojo can help guide your company, product, or service successfully through the wild waters of YouTube Marketings! Whether it’s getting you onto new video ideas, developing a video content strategy, running ads, or analyzing your channel for optimization potential, we can assist you. With our YouTube Marketing Experts and our years of experience as an online marketing agency, we’re able to recognize important YouTube marketing trends and support your desired marketing goals.
We offer the following services related to YouTube Marketing:
- Audit of your YouTube channel
- Support in finding ideas (story sourcing) for relevant video topics with search volume in your target audience
- Storytelling and story sourcing workshops
- Development of a content strategy
- YouTube SEO support
- YouTube SEA support (paid advertising on YouTube via Google Ads)
- And much more
If we’ve piqued your interest, feel free to Contact Us for a free consultation!