{"id":9524,"date":"2024-02-12T16:09:10","date_gmt":"2024-02-12T15:09:10","guid":{"rendered":"https:\/\/adojo.de\/blog\/google-analytics"},"modified":"2024-02-28T10:52:34","modified_gmt":"2024-02-28T09:52:34","slug":"google-analytics","status":"publish","type":"post","link":"https:\/\/adojo.de\/en\/blog\/google-analytics","title":{"rendered":"Universal Analytics vs. Google Analytics 4"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9524\" class=\"elementor elementor-9524 elementor-9258\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03e68a2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03e68a2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4f7ce6\" data-id=\"f4f7ce6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efa92f6 elementor-widget elementor-widget-image\" data-id=\"efa92f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/adojo.de\/wp-content\/uploads\/2024\/02\/GoogleAnalytics4-1200x800-1.jpg\" title=\"GoogleAnalytics4-1200&#215;800\" alt=\"GoogleAnalytics4-1200x800\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Bildnachweis: iStock.com\/WDnet<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-977d249 elementor-widget elementor-widget-heading\" data-id=\"977d249\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Universal Analytics vs. Google Analytics 4<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7545b07 elementor-widget elementor-widget-heading\" data-id=\"7545b07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><p><b>What has changed?<\/b><span style=\"font-size: 30px;font-weight: 600;text-transform: inherit\"><\/span><\/p><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b4344d elementor-widget elementor-widget-post-info\" data-id=\"2b4344d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-079a054 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tadojo GmbH\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-e8cc9d8 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>February 12, 2024<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42df0ea elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42df0ea\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-962e52a\" data-id=\"962e52a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17267e6 elementor-widget elementor-widget-text-editor\" data-id=\"17267e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Google Analytics is one of the most important and widely used web analytics platforms worldwide. It allows website owners to gain valuable insights into the behavior of their users. Until July 2023, &#8220;Universal Analytics&#8221; was the common version. However, for the past six months, Google Analytics 4 (GA4) has been in use. With the introduction of Google Analytics 4, Google has taken a big step to change the way we collect data about user behavior on websites and apps. But what are the key differences between Google Analytics 4 and its predecessor, Universal Analytics? In this blog post, we will highlight the key changes and improvements in GA4 compared to Universal Analytics.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-202fd2e elementor-widget elementor-widget-text-editor\" data-id=\"202fd2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>What is Google Analytics Universal?<\/strong><\/h2>\n<p>Google Analytics Universal, also known as Universal Analytics, was an earlier version of Google&#8217;s popular web analytics tool. It was introduced by Google to help website owners and companies track and analyze user behavior on their websites. Universal Analytics enabled the collection of data such as page views, sessions, user interactions and conversions. The data collected was used to gain insights into user behavior, website performance and the success of marketing campaigns.<\/p>\n<p>This version of Google Analytics was widely adopted and used by businesses and website owners around the world to make data-driven decisions and optimize their online presence. Universal Analytics offered many valuable features, including tracking e-commerce transactions, setting up goals and events, and integrating other Google products.<\/p>\n<p>In July 2023, Google stopped further development of Universal Analytics and instead introduced Google Analytics 4 (GA4), which is considered the future-oriented version of the tool. Therefore, as of July 1, 2023, data will no longer be processed in Universal Analytics installations. Website operators should therefore have switched to GA4 long ago in order to continue using Google&#8217;s web analysis reports.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b5ae3d elementor-widget elementor-widget-text-editor\" data-id=\"7b5ae3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>The evolution of Google Analytics?<\/strong><\/h2>\n<p>Universal Analytics has been the common tool for website analysis for many years. It provided useful insights into user behavior and helped companies optimize their online presence. But with the rapid development of the Internet, it became necessary to create a more advanced analysis tool. The result was Google Analytics 4.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b076ec elementor-widget elementor-widget-text-editor\" data-id=\"2b076ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>What&#8217;s new in Google Analytics 4?<\/strong><\/h2>\n<p>Google Analytics 4 (GA4) is the latest version of Google&#8217;s popular web analytics tool. GA4 was designed to meet the evolving evolution of web analytics and increasing demands for privacy and user identification. Compared to the previous version, Universal Analytics, GA4 brings some significant changes and improvements. Here are the key differences:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-85f186c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85f186c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-20ba275\" data-id=\"20ba275\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c475e2c elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"c475e2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-chart-bar\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-96f79ee\" data-id=\"96f79ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20180ee elementor-widget elementor-widget-text-editor\" data-id=\"20180ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Event-based data collection<\/strong><\/h3>\n<p>The most noticeable difference between GA4 and Universal Analytics is the way data is tracked. While Universal Analytics is based on page views, GA4 relies more on event-based tracking. This means that every user interaction, whether it&#8217;s watching a video or filling out a contact form, can be tracked as an event. This enables a deeper and more flexible analysis of user behavior.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d44f50f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d44f50f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cd320a1\" data-id=\"cd320a1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed62c5e elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"ed62c5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-edit\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ef680b9\" data-id=\"ef680b9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fb561bf elementor-widget elementor-widget-text-editor\" data-id=\"fb561bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Predefined Events und Custom Events<\/strong><\/h3>\n<p>GA4 provides a set of predefined events that website owners can use to track common actions such as page views, clicks and conversion events. At the same time, custom events can also be created to track specific actions that are important to your website.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7018e8f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7018e8f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0ba04ef\" data-id=\"0ba04ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af9981a elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"af9981a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chart-line\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0dccd75\" data-id=\"0dccd75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-515b39e elementor-widget elementor-widget-text-editor\" data-id=\"515b39e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Cross-Plattform-Tracking<\/strong><\/h3>\n<p>In today&#8217;s multivariable world, users use different devices and platforms. GA4 offers seamless integration of website and app data, which is particularly beneficial in a mobile world. This makes it possible to track user behavior across different platforms. This provides valuable insights into the entire customer path and journey.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-993cc7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"993cc7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-48080ed\" data-id=\"48080ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd59b41 elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"dd59b41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-user\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b893865\" data-id=\"b893865\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9276b1e elementor-widget elementor-widget-text-editor\" data-id=\"9276b1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Increased data protection<\/b><\/h3>\n<p>It is designed to meet changing privacy regulations. Google Analytics 4 places greater emphasis on data protection and anonymizing user data. GA4 allows website operators to collect data without using personal information. This is in response to increased data protection regulations and increased awareness among users about protecting their data and promotes user privacy and compliance with data protection regulations.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-34a8ae1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34a8ae1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c4fcc9\" data-id=\"4c4fcc9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e115473 elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"e115473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-list-alt\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eb218e8\" data-id=\"eb218e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f77d0c elementor-widget elementor-widget-text-editor\" data-id=\"6f77d0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Predictive Metrics<\/strong><\/h3>\n<p>GA4 offers the ability to use predictive metrics to make predictions about future user behavior. This can help companies optimize their marketing strategies.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d920726 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d920726\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-abbd168\" data-id=\"abbd168\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be63ed9 elementor-view-framed elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"be63ed9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chart-pie\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-914fd70\" data-id=\"914fd70\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff11c9a elementor-widget elementor-widget-text-editor\" data-id=\"ff11c9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Improved Reporting and Analysis<\/b><\/h3>\n<p>GA4 offers more powerful reporting and analysis tools. This makes it possible to delve deeper into the data and gain valuable insights.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e6fad elementor-widget elementor-widget-text-editor\" data-id=\"50e6fad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>What Does This Mean for Companies?<\/strong><\/h2>\n<p>The introduction of Google Analytics 4 takes some getting used to, but it also offers expanded data collection and analysis options. Companies using GA4 can gain deeper insights into their users&#8217; behavior and better respond to their needs.<\/p>\n<p><strong><br \/>\nThe transition from Universal Analytics to Google Analytics 4 represents a significant milestone in web analytics. GA4 provides a more privacy-friendly approach to collecting and analyzing website data.<\/strong><strong>Companies that understand and leverage these changes will be able to make their online marketing more effective and gain better insights into user behavior. Although the transition to GA4 requires effort, it can lead to better analysis and optimization of the online presence in the long term.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea4874a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea4874a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acb301d\" data-id=\"acb301d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca26ba2 elementor-widget elementor-widget-heading\" data-id=\"ca26ba2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Service Package for Google Analytics Tracking at a Glance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d87e7ad elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"d87e7ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Strategy Consulting<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">SEO Optimization<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Google Analytics Tracking<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Performance Monitoring with Google Analytics<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f02a58 elementor-widget elementor-widget-button\" data-id=\"1f02a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/adojo.de\/en\/services\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">To the service portfolio<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Discover key aspects to consider when migrating from Universal Analytics to Google Analytics 4!<\/p>\n","protected":false},"author":30,"featured_media":9526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"right-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"normal-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[120],"tags":[137],"class_list":["post-9524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-google-analytics-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Universal Analytics vs. Google Analytics 4: What has changed?<\/title>\n<meta name=\"description\" content=\"Discover key aspects to consider when migrating from Universal Analytics to Google Analytics 4! \u27a4\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adojo.de\/blog\/google-analytics\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Universal Analytics vs. Google Analytics 4: What has changed?\" \/>\n<meta property=\"og:description\" content=\"Learn what to consider in the migration from Universal Analytics to Google Analytics 4! Check out the blog post here. \u27a4\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adojo.de\/blog\/google-analytics\" \/>\n<meta property=\"og:site_name\" content=\"adojo GmbH\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-12T15:09:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T09:52:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adojo.de\/wp-content\/uploads\/2024\/02\/GoogleAnalytics4-1200x800-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"adojo GmbH\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Universal Analytics vs. Google Analytics 4: What has changed?\" \/>\n<meta name=\"twitter:description\" content=\"Learn what to consider in the migration from Universal Analytics to Google Analytics 4! Check out the blog post here.\u27a4\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/adojo.de\/wp-content\/uploads\/2024\/02\/GoogleAnalytics4-1200x800-1.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"adojo GmbH\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/adojo.de\/blog\/google-analytics#article\",\"isPartOf\":{\"@id\":\"https:\/\/adojo.de\/blog\/google-analytics\"},\"author\":{\"name\":\"adojo GmbH\",\"@id\":\"https:\/\/adojo.de\/#\/schema\/person\/ae213800028a26aeff5431e6b1d78568\"},\"headline\":\"Universal Analytics vs. Google Analytics 4\",\"datePublished\":\"2024-02-12T15:09:10+00:00\",\"dateModified\":\"2024-02-28T09:52:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/adojo.de\/blog\/google-analytics\"},\"wordCount\":844,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/adojo.de\/#organization\"},\"image\":{\"@id\":\"https:\/\/adojo.de\/blog\/google-analytics#primaryimage\"},\"thumbnailUrl\":\"https:\/\/adojo.de\/wp-content\/uploads\/2024\/02\/GoogleAnalytics4-1200x800-1.jpg\",\"keywords\":[\"Google Analytics\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/adojo.de\/blog\/google-analytics#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adojo.de\/blog\/google-analytics\",\"url\":\"https:\/\/adojo.de\/blog\/google-analytics\",\"name\":\"Universal Analytics vs. Google Analytics 4: What has changed?\",\"isPartOf\":{\"@id\":\"https:\/\/adojo.de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/adojo.de\/blog\/google-analytics#primaryimage\"},\"image\":{\"@id\":\"https:\/\/adojo.de\/blog\/google-analytics#primaryimage\"},\"thumbnailUrl\":\"https:\/\/adojo.de\/wp-content\/uploads\/2024\/02\/GoogleAnalytics4-1200x800-1.jpg\",\"datePublished\":\"2024-02-12T15:09:10+00:00\",\"dateModified\":\"2024-02-28T09:52:34+00:00\",\"description\":\"Discover key aspects to consider when migrating from Universal Analytics to Google Analytics 4! \u27a4\",\"breadcrumb\":{\"@id\":\"https:\/\/adojo.de\/blog\/google-analytics#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/adojo.de\/blog\/google-analytics\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/adojo.de\/blog\/google-analytics#primaryimage\",\"url\":\"https:\/\/adojo.de\/wp-content\/uploads\/2024\/02\/GoogleAnalytics4-1200x800-1.jpg\",\"contentUrl\":\"https:\/\/adojo.de\/wp-content\/uploads\/2024\/02\/GoogleAnalytics4-1200x800-1.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/adojo.de\/blog\/google-analytics#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/adojo.de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Universal Analytics vs. Google Analytics 4\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/adojo.de\/#website\",\"url\":\"https:\/\/adojo.de\/\",\"name\":\"adojo GmbH\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/adojo.de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/adojo.de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/adojo.de\/#organization\",\"name\":\"adojo GmbH\",\"url\":\"https:\/\/adojo.de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/adojo.de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/adojo.de\/wp-content\/uploads\/2020\/09\/cropped-LogoWeb-2.png\",\"contentUrl\":\"https:\/\/adojo.de\/wp-content\/uploads\/2020\/09\/cropped-LogoWeb-2.png\",\"width\":400,\"height\":400,\"caption\":\"adojo GmbH\"},\"image\":{\"@id\":\"https:\/\/adojo.de\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/adojo.de\/#\/schema\/person\/ae213800028a26aeff5431e6b1d78568\",\"name\":\"adojo GmbH\",\"sameAs\":[\"https:\/\/adojo.de\/\"],\"url\":\"https:\/\/adojo.de\/en\/blog\/author\/adojo\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Universal Analytics vs. Google Analytics 4: What has changed?","description":"Discover key aspects to consider when migrating from Universal Analytics to Google Analytics 4! \u27a4","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/adojo.de\/blog\/google-analytics","og_locale":"en_US","og_type":"article","og_title":"Universal Analytics vs. Google Analytics 4: What has changed?","og_description":"Learn what to consider in the migration from Universal Analytics to Google Analytics 4! Check out the blog post here. \u27a4","og_url":"https:\/\/adojo.de\/blog\/google-analytics","og_site_name":"adojo GmbH","article_published_time":"2024-02-12T15:09:10+00:00","article_modified_time":"2024-02-28T09:52:34+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/adojo.de\/wp-content\/uploads\/2024\/02\/GoogleAnalytics4-1200x800-1.jpg","type":"image\/jpeg"}],"author":"adojo GmbH","twitter_card":"summary_large_image","twitter_title":"Universal Analytics vs. Google Analytics 4: What has changed?","twitter_description":"Learn what to consider in the migration from Universal Analytics to Google Analytics 4! Check out the blog post here.\u27a4","twitter_image":"https:\/\/adojo.de\/wp-content\/uploads\/2024\/02\/GoogleAnalytics4-1200x800-1.jpg","twitter_misc":{"Written by":"adojo GmbH","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/adojo.de\/blog\/google-analytics#article","isPartOf":{"@id":"https:\/\/adojo.de\/blog\/google-analytics"},"author":{"name":"adojo GmbH","@id":"https:\/\/adojo.de\/#\/schema\/person\/ae213800028a26aeff5431e6b1d78568"},"headline":"Universal Analytics vs. Google Analytics 4","datePublished":"2024-02-12T15:09:10+00:00","dateModified":"2024-02-28T09:52:34+00:00","mainEntityOfPage":{"@id":"https:\/\/adojo.de\/blog\/google-analytics"},"wordCount":844,"commentCount":0,"publisher":{"@id":"https:\/\/adojo.de\/#organization"},"image":{"@id":"https:\/\/adojo.de\/blog\/google-analytics#primaryimage"},"thumbnailUrl":"https:\/\/adojo.de\/wp-content\/uploads\/2024\/02\/GoogleAnalytics4-1200x800-1.jpg","keywords":["Google Analytics"],"articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/adojo.de\/blog\/google-analytics#respond"]}]},{"@type":"WebPage","@id":"https:\/\/adojo.de\/blog\/google-analytics","url":"https:\/\/adojo.de\/blog\/google-analytics","name":"Universal Analytics vs. Google Analytics 4: What has changed?","isPartOf":{"@id":"https:\/\/adojo.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/adojo.de\/blog\/google-analytics#primaryimage"},"image":{"@id":"https:\/\/adojo.de\/blog\/google-analytics#primaryimage"},"thumbnailUrl":"https:\/\/adojo.de\/wp-content\/uploads\/2024\/02\/GoogleAnalytics4-1200x800-1.jpg","datePublished":"2024-02-12T15:09:10+00:00","dateModified":"2024-02-28T09:52:34+00:00","description":"Discover key aspects to consider when migrating from Universal Analytics to Google Analytics 4! \u27a4","breadcrumb":{"@id":"https:\/\/adojo.de\/blog\/google-analytics#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/adojo.de\/blog\/google-analytics"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adojo.de\/blog\/google-analytics#primaryimage","url":"https:\/\/adojo.de\/wp-content\/uploads\/2024\/02\/GoogleAnalytics4-1200x800-1.jpg","contentUrl":"https:\/\/adojo.de\/wp-content\/uploads\/2024\/02\/GoogleAnalytics4-1200x800-1.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/adojo.de\/blog\/google-analytics#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/adojo.de\/"},{"@type":"ListItem","position":2,"name":"Universal Analytics vs. Google Analytics 4"}]},{"@type":"WebSite","@id":"https:\/\/adojo.de\/#website","url":"https:\/\/adojo.de\/","name":"adojo GmbH","description":"","publisher":{"@id":"https:\/\/adojo.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/adojo.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/adojo.de\/#organization","name":"adojo GmbH","url":"https:\/\/adojo.de\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/adojo.de\/#\/schema\/logo\/image\/","url":"https:\/\/adojo.de\/wp-content\/uploads\/2020\/09\/cropped-LogoWeb-2.png","contentUrl":"https:\/\/adojo.de\/wp-content\/uploads\/2020\/09\/cropped-LogoWeb-2.png","width":400,"height":400,"caption":"adojo GmbH"},"image":{"@id":"https:\/\/adojo.de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/adojo.de\/#\/schema\/person\/ae213800028a26aeff5431e6b1d78568","name":"adojo GmbH","sameAs":["https:\/\/adojo.de\/"],"url":"https:\/\/adojo.de\/en\/blog\/author\/adojo"}]}},"_links":{"self":[{"href":"https:\/\/adojo.de\/en\/wp-json\/wp\/v2\/posts\/9524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adojo.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adojo.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adojo.de\/en\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/adojo.de\/en\/wp-json\/wp\/v2\/comments?post=9524"}],"version-history":[{"count":6,"href":"https:\/\/adojo.de\/en\/wp-json\/wp\/v2\/posts\/9524\/revisions"}],"predecessor-version":[{"id":9532,"href":"https:\/\/adojo.de\/en\/wp-json\/wp\/v2\/posts\/9524\/revisions\/9532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adojo.de\/en\/wp-json\/wp\/v2\/media\/9526"}],"wp:attachment":[{"href":"https:\/\/adojo.de\/en\/wp-json\/wp\/v2\/media?parent=9524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adojo.de\/en\/wp-json\/wp\/v2\/categories?post=9524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adojo.de\/en\/wp-json\/wp\/v2\/tags?post=9524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}