{"id":10104,"date":"2016-08-03T09:46:18","date_gmt":"2016-08-03T07:46:18","guid":{"rendered":"https:\/\/adojo.de\/blog\/chancen-durch-longtail-keywords"},"modified":"2024-08-07T12:50:33","modified_gmt":"2024-08-07T10:50:33","slug":"chancen-durch-longtail-keywords","status":"publish","type":"post","link":"https:\/\/adojo.de\/en\/blog\/chancen-durch-longtail-keywords","title":{"rendered":"Opportunities through Long-Tail Keywords?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10104\" class=\"elementor elementor-10104 elementor-587\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c695966 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c695966\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b0be7eb\" data-id=\"4b0be7eb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd31262 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"cd31262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Opportunities through Long-Tail Keywords?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4c7d30 elementor-widget elementor-widget-post-info\" data-id=\"b4c7d30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-7618ce7 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tadojo GmbH\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0800459 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>August 3, 2016<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e10abd4 elementor-widget elementor-widget-text-editor\" data-id=\"6e10abd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLong-tail keywords are search terms composed of a combination of different search terms, often resulting in a lower search volume compared to a single, generic keyword.\r\n\r\n<strong>Savings Potential with AdWords<\/strong>\r\n\r\nAt first glance, one might think that a term like z.&nbsp;B. \u201cshoes\u201d would be ideal as a booked keyword.&nbsp; However, \u201cshoes\u201d as a keyword will have enormous competition and be used by many competitors across various industries. Due to the nature of the market and Google&#8217;s bidding system, high prices per click must be paid for such terms. At the same time, a more specific search query like z.&nbsp;B. \u201cred Puma soccer shoes\u201d indicates a higher purchase\/closure interest. Thus, advertisers benefit doubly from long-tail keywords. Firstly, they often pay a lower click price, and secondly, the scattering losses are reduced when the customer finds exactly what they are looking for.\r\n\r\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-590 size-540px\" src=\"https:\/\/adojo.de\/wp-content\/uploads\/2016\/08\/keywords-540x309.png\" alt=\"Grafik Keywordpotenziale\" width=\"540\" height=\"309\">\r\n\r\n<strong>Opportunities for Regional SMEs<\/strong>\r\n\r\nWhether it&#8217;s a local\/regional baker, electrician, carpenter, or family-owned shoe store, almost all businesses need to strive for visibility on the web and major search engines to stay competitive in the digital age. Even in small villages, Google is often the first point of contact for new residents. This presents opportunities! Especially search terms like \u201csoccer shoes in Nuremberg\u201d indicate that customers want personal advice and fitting on-site. Instead of entering the costly competition for the keyword \u201cshoes,\u201d it is often more sensible for a regional company to focus on its strengths and meet customers where they are looking. This applies both to Google Ads and to the search engine optimization of one&#8217;s own website.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Long-tail keywords are search terms composed of a combination of different search terms, often resulting in a lower search volume compared to a single, generic keyword. Savings Potential with AdWords At first glance, one might think that a term like z.&nbsp;B. \u201cshoes\u201d would be ideal as a booked keyword.&nbsp; However, \u201cshoes\u201d as a keyword will [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":13861,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[121],"tags":[149,142],"class_list":["post-10104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en","tag-keywords-en","tag-sea-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opportunities through Long-Tail Keywords? - adojo GmbH<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adojo.de\/en\/blog\/chancen-durch-longtail-keywords\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opportunities through Long-Tail Keywords? - adojo GmbH\" \/>\n<meta property=\"og:description\" content=\"Long-tail keywords are search terms composed of a combination of different search terms, often resulting in a lower search volume compared to a single, generic keyword. 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