{"id":10072,"date":"2016-10-27T16:05:09","date_gmt":"2016-10-27T14:05:09","guid":{"rendered":"https:\/\/adojo.de\/blog\/wie-funktioniert-linkbuilding-linkaufbau"},"modified":"2024-07-16T13:18:37","modified_gmt":"2024-07-16T11:18:37","slug":"wie-funktioniert-linkbuilding-linkaufbau","status":"publish","type":"post","link":"https:\/\/adojo.de\/en\/blog\/wie-funktioniert-linkbuilding-linkaufbau","title":{"rendered":"How Does Link Building Work? (link building)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10072\" class=\"elementor elementor-10072 elementor-698\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4426db56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4426db56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22755719\" data-id=\"22755719\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac2c0e5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"ac2c0e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How Does Link Building Work? (link building)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82e9700 elementor-widget elementor-widget-post-info\" data-id=\"82e9700\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-defa653 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tadojo GmbH\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-2b8e30e elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>October 27, 2016<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c6e7c19 elementor-widget elementor-widget-text-editor\" data-id=\"1c6e7c19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLink building is a term used in off-page SEO. It describes a process or part of an SEO strategy where external links are acquired. These external links are known as &#8220;backlinks&#8221; and consist of a link reference and an anchor text (a brief description of the link). <strong>\r\n<\/strong>\r\nThe goal of link building is to obtain a link from another high-quality website that points to your own website. A significant backlink profile increases the likelihood of achieving a better search engine ranking for your website.\r\n<strong>\r\n<\/strong>Various strategies underlie link building, with a popular approach being the link bait method, where creative ideas and the creation of link-worthy, interesting content generate backlinks from other sites.\r\n&nbsp;\r\n<h2>Backlinks Are Interpreted as Search Engine Recommendations<\/h2>\r\nEssentially, backlinks are referrals from one webpage to another and can be interpreted as recommendations in your reference system. Such a recommendation signals relevance to the search engine and is therefore an important ranking factor. In terms of user behavior, a backlink also helps direct qualified traffic to your own site.\r\n&nbsp;\r\n<h2>Factors to Consider with Backlinks<\/h2>\r\nWhen dealing with backlinks, it&#8217;s important to note that not all backlinks are equal, and not every type of link building method leads to the same success.\r\n\r\n<strong>1. Not Just Quantity, But Quality<\/strong>\r\n\r\nOne of the most important backlink factors is the quality of the backlink. It&#8217;s not just about the number of external links; rather, it&#8217;s about the quality and relevance of the website from which the link originates.\r\n\r\n<strong>2. Natural Link Building<\/strong>\r\n\r\nDoes more always mean better? Not necessarily when it comes to building backlinks. Gradually increasing the number of links indicates natural link building, which Google views more positively than a sudden and unnatural influx of many backlinks.\r\n\r\n<strong>3. Avoiding Black-Hat SEO<\/strong>\r\n\r\nApart from various link building strategies that contribute to gaining backlinks naturally, there&#8217;s also the form of artificial link building. This contrasts with natural link building and includes methods such as link buying or renting. Caution should be exercised with these methods, as they can potentially lead to a deterioration in search engine rankings.\r\n&nbsp;\r\n<h2>The Difference Between Backlinks and Internal Links<\/h2>\r\nThere&#8217;s a potential for confusion between backlinks and &#8220;internal links.&#8221; Internal links are indeed an important SEO factor for Google rankings of websites, but this specifically refers to on-page optimization\u2014links placed within a page. An example would be a link in the category text of an online shop that points to another relevant product within the same shop.\r\n&nbsp;\r\n<h2>Conclusion<\/h2>\r\nBoth internal and external website links are valuable, SEO-relevant elements that can contribute to better search engine rankings. For sustainable and successful link building, several factors must be considered, such as the quality of the linking site and the natural development of links.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Link building is a term used in off-page SEO. It describes a process or part of an SEO strategy where external links are acquired. These external links are known as &#8220;backlinks&#8221; and consist of a link reference and an anchor text (a brief description of the link). The goal of link building is to obtain [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":13903,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[121],"tags":[145,146,147],"class_list":["post-10072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en","tag-backlinks-en","tag-off-page-en","tag-seo-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Does Link Building Work? (link building)? | adojo GmbH N\u00fcrnberg<\/title>\n<meta name=\"description\" content=\"Natural link building is considered particularly when it comes to search engine. Learn what to consider in the online marketing blog of the adojo agency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adojo.de\/blog\/wie-funktioniert-linkbuilding-linkaufbau\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Does Link Building Work? (link building)? | adojo GmbH N\u00fcrnberg\" \/>\n<meta property=\"og:description\" content=\"Natural link building is considered particularly when it comes to search engine. 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