{"id":10065,"date":"2017-01-13T14:58:31","date_gmt":"2017-01-13T13:58:31","guid":{"rendered":"https:\/\/adojo.de\/blog\/adwords-gclid-parameter"},"modified":"2024-08-13T11:37:50","modified_gmt":"2024-08-13T09:37:50","slug":"adwords-gclid-parameter","status":"publish","type":"post","link":"https:\/\/adojo.de\/en\/blog\/adwords-gclid-parameter","title":{"rendered":"The Google Ads gclid Parameter \u2013 Issues and Solutions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10065\" class=\"elementor elementor-10065 elementor-783\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-14e9e63f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"14e9e63f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78023f38\" data-id=\"78023f38\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29a3225 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"29a3225\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Google Ads gclid Parameter \u2013 Issues and Solutions<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7f426e elementor-widget elementor-widget-post-info\" data-id=\"f7f426e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0506e38 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tadojo GmbH\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-35407b8 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>January 13, 2017<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-345b5310 elementor-widget elementor-widget-text-editor\" data-id=\"345b5310\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>What is the gclid Parameter?<\/h2>\r\n<p style=\"text-align: left;\">Gclid stands for <strong>Google Click Identifier<\/strong>. <\/strong>It is a parameter that is appended to every URL once a user reaches a website by clicking on an GoogleAds ad.<\/p>\r\n\r\n\r\n<figure id=\"attachment_786\" aria-describedby=\"caption-attachment-786\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-large wp-image-786\" src=\"https:\/\/adojo.de\/wp-content\/uploads\/2017\/01\/gclid-Parameter-adojo-1024x30.png\" alt=\"Beispiel gclid Parameter\" width=\"1024\" height=\"30\" \/><figcaption id=\"caption-attachment-786\" class=\"wp-caption-text\">gclid Parameter<\/figcaption><\/figure>\r\n<p style=\"text-align: left;\">When Google Analytics and Google Ads are linked, during data exchange, Google Analytics needs to be informed whether a user clicked on a Google Ads ad. This information is transmitted via the gclid parameter. The prerequisite for this is that automatic tagging is enabled in Google Ads.<\/p>\r\n&nbsp;\r\n<h2 style=\"text-align: left;\">Where can gclid be enabled or disabled?<\/h2>\r\n<p style=\"text-align: left;\">The gclid parameter can be enabled or disabled in the Google Ads backend under Settings\/Tracking. It should be noted, however, that the default tag identification is only necessary if you actually want to extract the data in Analytics.<\/p>\r\n\r\n\r\n<figure id=\"attachment_784\" aria-describedby=\"caption-attachment-784\" style=\"width: 559px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-784 \" title=\"gclid Parameter Automatische Tag Kennzeichung\" src=\"https:\/\/adojo.de\/wp-content\/uploads\/2017\/01\/Grafik-Automatische-Tag-Kennzeichung.png\" alt=\"Grafik Automatische Tag Kennzeichung\" width=\"559\" height=\"222\" \/><figcaption id=\"caption-attachment-784\" class=\"wp-caption-text\">Aktivierung\/Deaktivierung der AdWords Tag Kennzeichnung (gclid)<\/figcaption><\/figure>\r\n&nbsp;\r\n<h2>Common Problems with gclid<\/h2>\r\n<p style=\"text-align: left;\">Unfortunately, the gclid parameter conflicts with some shop\/website extensions that make URLs &#8220;search engine friendly&#8221;. For instance, such an extension might transform the URL element <strong>\/index.php?id=42 <\/strong>into a URL element like <strong>\/offer\/products<\/strong>. Shop internal URL rewrite modules also commonly encounter issues with the gclid parameter.<\/p>\r\n&nbsp;\r\n<h2 style=\"text-align: left;\">What problems arise?<\/h2>\r\n<p style=\"text-align: left;\">The shop system&#8217;s URL rewrite module cannot effectively convert the cryptic gclid code and generates an error page. This means that a user who clicked on your ad does not land on a relevant landing page, but rather on a generic error page. This is often accompanied by a message such as: &#8220;Sorry, this page could not be found&#8221;. hus, costs are incurred without a chance for revenue, and visitors are left frustrated.<\/p>\r\n&nbsp;\r\n<h2 style=\"text-align: left;\">How can I determine if my shop is affected?<\/h2>\r\n<p style=\"text-align: left;\">Identifying the problem is not straightforward because the Google Ad Preview Tool and clicking on the ad from the Google Ads backend often lead to different URLs than clicking on the ad in search results.<\/p>\r\nNevertheless, there are three ways to find out if your online shop or web presence is affected by the gclid problem.\r\n\r\n<p style=\"padding-left: 30px;\">1. Using the <a href=\"https:\/\/www.internet-marketing-inside.de\/AdWords-URL-Checker.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads URL Tester<\/a> to check if URLs with gclid are functional.  It also identifies 404 pages and other sources of errors.<\/p>\r\n<p style=\"padding-left: 30px;\">2. Using a pre-built <a href=\"https:\/\/www.internet-marketing-inside.de\/AdWords-Scripts\/linkchecker.html\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads Script<\/a> from Data Inside the Corporation to test all links and receive email notifications when links lead to empty pages.<\/p>\r\n<p style=\"padding-left: 30px;\">3. Another, less recommended method is to click on each of your ads in Google search results to test if the ad links to the desired landing page. However, this method incurs costs due to clicking on ads in Google search results.<\/p>\r\n&nbsp;\r\n<h2 style=\"text-align: left;\">Approach to solving the problem<\/h2>\r\n<p style=\"text-align: left;\">First, it is important to determine what type of shop system you are using.  In most cases, older shop systems such as Oxid, JTL, and older versions of Typo3 are affected. Next, the functionality of the rewrite module in the shop system needs to be checked. This task should be performed by an experienced programmer or your administrator. <a href=\"https:\/\/support.google.com\/analytics\/answer\/2938246?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a>can provide assistance with this.<\/p>\r\n<p style=\"text-align: left;\">We are happy to assist you with this issue! Simply send us an email at <a href=\"mailto:info@adojo.de\" target=\"_blank\" rel=\"noopener noreferrer\">info@adojo.de<\/a> or call us at <a class=\"teler\" href=\"tel:+4991124030050\">+49 911 24 030 050 <\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is the gclid Parameter? Gclid stands for Google Click Identifier. It is a parameter that is appended to every URL once a user reaches a website by clicking on an GoogleAds ad. When Google Analytics and Google Ads are linked, during data exchange, Google Analytics needs to be informed whether a user clicked on [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":13780,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[131],"tags":[138,139,140,141,142],"class_list":["post-10065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea-en","tag-adwords-en","tag-adwords-gclid-en","tag-analytics-gclid-en","tag-gclid-parameter-en","tag-sea-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Google Ads gclid Parameter \u2013 Issues and Solutions<\/title>\n<meta name=\"description\" content=\"Everything about the gclid parameter from Google Ads. 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