{"id":10052,"date":"2017-07-05T14:25:55","date_gmt":"2017-07-05T12:25:55","guid":{"rendered":"https:\/\/adojo.de\/blog\/google-analytics-warum-paypal-co-ihre-zahlen-verfaelschen-und-was-sie-dagegen-tun-muessen"},"modified":"2024-08-06T12:12:12","modified_gmt":"2024-08-06T10:12:12","slug":"google-analytics-warum-paypal-co-ihre-zahlen-verfaelschen-und-was-sie-dagegen-tun-muessen","status":"publish","type":"post","link":"https:\/\/adojo.de\/en\/blog\/google-analytics-warum-paypal-co-ihre-zahlen-verfaelschen-und-was-sie-dagegen-tun-muessen","title":{"rendered":"Google Analytics: Why PayPal &#038; Co. Skew Your Numbers and What You Must Do About It"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10052\" class=\"elementor elementor-10052 elementor-1180\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc262d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc262d9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78eac90b\" data-id=\"78eac90b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ffbc5c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"9ffbc5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Google Analytics: Why PayPal &#038; Co. Skew Your Numbers and What You Must Do About It<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f29f0fb elementor-widget elementor-widget-post-info\" data-id=\"f29f0fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-40f4432 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tadojo GmbH\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-a8c0ca3 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>July 5, 2017<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65e2a667 elementor-widget elementor-widget-text-editor\" data-id=\"65e2a667\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAre <strong>PayPal<\/strong> and other payment providers among the top referral sources in your <strong>Google Analytics<\/strong>account  <strong>with the most revenue<\/strong>? f so, you should not ignore this, but take action. A clean analysis of your traffic sources and, consequently, a targeted management of your marketing spend is not possible in this way. However, there is a quick and easy solution.\r\n\r\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-540px wp-image-1183\" src=\"https:\/\/adojo.de\/wp-content\/uploads\/2017\/07\/Analytics-Dashboard-540x360.jpg\" alt=\"\" width=\"540\" height=\"360\" \/>\r\n&nbsp;\r\n<h2><strong>Recognizing the Problem in Google Analytics\r\n<\/strong><\/h2>\r\nRecently, while looking at the Google Analytics numbers of an online shop, I stumbled upon something: 50% of its revenue was generated through <strong>referrals<\/strong>. Since he is very active in <a href=\"https:\/\/adojo.de\/en\/services\/sea\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a> and <a href=\"https:\/\/adojo.de\/en\/services\/social-media\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook-Marketing<\/a> and his backlink profile is still rather thin, this seemed a bit strange. A closer look at the referral sources showed that while the largest share of referrer traffic came from normal third-party sites, these did not bring any revenue. ll transactions were attributed to three sources:\r\n<ul>\r\n \t<li>paypal.com<\/li>\r\n \t<li>sofort.com<\/li>\r\n \t<li>paydirekt.de<\/li>\r\n<\/ul>\r\nThus, the <strong>payment providers<\/strong> PayPal, Sofort\u00fcberweisung and Paydirekt were supposedly the most successful referral sources of the online shop\u2014something wasn&#8217;t right here!\r\n&nbsp;\r\n<h2><strong>The Cause\r\n<\/strong><\/h2>\r\nYou probably know this from the user&#8217;s perspective. You have reached an online shop through one of the following ways:\r\n<ul>\r\n \t<li>Google Ads advertisments<\/li>\r\n \t<li>Link in a newsletter<\/li>\r\n \t<li>Link on a coupon site<\/li>\r\n \t<li>Facebook-Post<\/li>\r\n \t<li>\u2026<\/li>\r\n<\/ul>\r\nGoogle Analytics assigns you as a user and your session to the corresponding source.\r\n\r\nGoogle Analytics assigns you as a user and your session to the corresponding source. You like some articles that you add to your shopping cart. You go through the order process, select PayPal as the payment method in the checkout, and then either your PayPal account opens in the same window or in a pop-up. Here you authorize the payment and then return to the online shop, which thanks you for your purchase. From Google Analytics&#8217; perspective, you leave the online shop for a moment, so your session is considered ended. Then, a redirect back to the shop occurs, a new session begins, and now Google Analytics attributes your visit to the referral source PayPal. The original source is overwritten.\r\n&nbsp;\r\n<h2><strong>What Are the Consequences for Your Google Analytics Numbers?<\/strong><\/h2>\r\nAt first glance, you might be tempted to dismiss this as trivial. The revenue is still generated. However, this inaccuracy <strong>distorts <\/strong><strong> your ongoing reporting<\/strong>. The numbers in Google Analytics increasingly deviate from the evaluations of Google Ads, your email marketing, or social media tool. Now unpleasant questions from your boss arise. Maybe he even wants to stop the engagement on Facebook. Nothing comes out of it anyway, even though you put so much time into it.\r\n\r\nAnd if not, then the topic will hit you at the latest when it comes to <strong>budget planning<\/strong>, and you have to decide which online marketing channel you will invest more or less money in next year. The basis for this is likely to be the previous development of the marketing channels, which you can no longer read cleanly. You can hardly allocate marketing budget to PayPal, as they will not do any marketing for your online shop\u2026\r\n&nbsp;\r\n<h2><strong>How to Fix the Redirect Problem with PayPal<\/strong><\/h2>\r\nIn your business account on www.paypal.com, you need to activate the <strong>&#8220;Automatic Return&#8221; option <\/strong> and specify the URL of the page within your checkout to which users should be redirected after payment. Probably the thank you or confirmation page.\r\n\r\nAdd the utm parameter &#8216;?utm_nooverride=1&#8217; to the URL. This prevents the original source from being overwritten. It looks something like this:\r\nhttps:\/\/www.adojo-beispielshop.de\/danke?utm_nooverride=1\r\n\r\nIf you use <strong>Google Universal Analytics<\/strong>, the utm parameter is not needed. Here you just need to add paypal.com to the <strong>referral exclusion list<\/strong> in the admin area of your Analytics account.\r\n\r\nSimilarly simple solutions exist for other payment providers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Are PayPal and other payment providers among the top referral sources in your Google Analyticsaccount with the most revenue? f so, you should not ignore this, but take action. A clean analysis of your traffic sources and, consequently, a targeted management of your marketing spend is not possible in this way. However, there is a [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":14125,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[131,121],"tags":[137],"class_list":["post-10052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea-en","category-seo-en","tag-google-analytics-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exclude PayPal as a referral source in Google Analytics<\/title>\n<meta name=\"description\" content=\"Payment providers are the referral sources with the most revenue in your Google Analytics account? 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