{"id":10049,"date":"2017-09-12T14:28:07","date_gmt":"2017-09-12T12:28:07","guid":{"rendered":"https:\/\/adojo.de\/blog\/e-mail-marketing-warum-sie-einen-verteiler-haben-sollten"},"modified":"2024-08-06T12:10:10","modified_gmt":"2024-08-06T10:10:10","slug":"e-mail-marketing-warum-sie-einen-verteiler-haben-sollten","status":"publish","type":"post","link":"https:\/\/adojo.de\/en\/blog\/e-mail-marketing-warum-sie-einen-verteiler-haben-sollten","title":{"rendered":"Email Marketing: Why You Should Have a Mailing List"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10049\" class=\"elementor elementor-10049 elementor-1242\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d5d4178 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d5d4178\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42e1b145\" data-id=\"42e1b145\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b33873 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"8b33873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Email Marketing: Why You Should Have a Mailing List<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-157b2f5 elementor-widget elementor-widget-post-info\" data-id=\"157b2f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-059d2fa elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tadojo GmbH\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-da75159 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>September 12, 2017<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25dfd824 elementor-widget elementor-widget-text-editor\" data-id=\"25dfd824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe death of email marketing has been repeatedly predicted in recent years. Whenever a new social network or messenger emerges, online marketing media and blogs proclaim the beginning of the end for email marketing. However, email has maintained its position in the hierarchy of online marketing since the dawn of the web.\r\n&nbsp;\r\n<h2>Billions of Emails Daily \u2013 Increasing Trend<\/h2>\r\nWhen Ray Tomlinson sent the first email to his colleagues in late 1971, he could not have imagined that by 2016, over <strong>625 billion emails would be sent daily<\/strong>. Statista even predicted an increase to over 732 billion in 2017. <strong>Since 2000, this number has risen by 2166.87%!<\/strong> And this doesn\u2019t even include spam \u2026\r\n<p class=\"small\" style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1249 aligncenter\" src=\"https:\/\/adojo.de\/wp-content\/uploads\/2017\/09\/Diagramm-Anzahl-versendeter-Emails-in-Deutschland.png\" alt=\"Balkendiagramm Anzahl versendeter Emails in Deutschland pro Jahr\" width=\"718\" height=\"439\"><em>Source: <a href=\"https:\/\/de.statista.com\/statistik\/daten\/studie\/392576\/umfrage\/anzahl-der-versendeten-e-mails-in-deutschland-pro-jahr\/\" target=\"_blank\" rel=\"noopener noreferrer\">de.statista.com<\/a><\/em><\/p>\r\nHow can email possibly be dead?\r\n&nbsp;\r\n<h2>Who Needs Emails When There Are Social Networks and Messengers?<\/h2>\r\nThis question has been asked repeatedly over the years. The irony is: to sign up for social networks and all other online services, you need an email address. Without an email address, there\u2019s no Facebook, Twitter, Xing, Amazon account, Apple ID, and so on \u2026 <strong>our digital lives would be impossible without email<\/strong>.\r\n\r\n\u201eToday, social networks, along with major shopping platforms, are among the largest email senders in Germany.\u201c, said Jan Oetjen, CEO of WEB.DE and GMX in February 2017. (<em>Source: \u201e2016 Rekordjahr f\u00fcr E-Mail\u201c unter <a href=\"https:\/\/newsroom.web.de\/2017\/02\/13\/2016-rekordjahr-fuer-e-mail\/\" target=\"_blank\" rel=\"noopener noreferrer\">newsroom.web.de<\/a><\/em>)\r\n&nbsp;\r\n<h2>Why Should You Build an Email List?<\/h2>\r\n<strong>83% of Germans used the internet to send and receive emails in 2016<\/strong>:\r\n\r\n<img decoding=\"async\" class=\"aligncenter size-540px wp-image-1250\" src=\"https:\/\/adojo.de\/wp-content\/uploads\/2017\/09\/Diagramm-Nutzung-Internet-f\u00fcr-Versand-und-Empfang-Emails-540x348.png\" alt=\"Balkendiagramm Nutzung Internet f\u00fcr Versand und Empfang von Emails\" width=\"540\" height=\"348\">\r\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/de.statista.com\/statistik\/daten\/studie\/204272\/umfrage\/nutzung-des-internets-fuer-versenden-empfangen-von-e-mails-in-deutschland\/\" target=\"_blank\" rel=\"noopener noreferrer\">de.statista.com<\/a><\/em><\/p>\r\nAdditionally, Bitkom found in 2014 that <strong>93% of German internet users have one or more private email addresses<\/strong>, most having up to three.\r\n\r\n<img decoding=\"async\" class=\"aligncenter size-540px wp-image-1251\" src=\"https:\/\/adojo.de\/wp-content\/uploads\/2017\/09\/Diagramm-Anzahl-privater-Email-Adressen-pro-Internetnutzer-540x350.png\" alt=\"Balkendiagramm Anzahl privater Email Adressen pro Internetnutzer\" width=\"540\" height=\"350\">\r\n<p style=\"text-align: center;\"><em>Quelle: <a href=\"https:\/\/de.statista.com\/statistik\/daten\/studie\/29349\/umfrage\/anzahl-der-privaten-e-mail-adressen-pro-internetnutzer\/\" target=\"_blank\" rel=\"noopener noreferrer\">de.statista.com<\/a><\/em><\/p>\r\nIn contrast, \u201conly\u201d <strong>67% of German users are members of social networks<\/strong> (<em>Source: <\/em><a href=\"https:\/\/www.bitkom.org\/Presse\/Presseinformation\/Zwei-von-drei-Internetnutzern-sind-in-sozialen-Netzwerken-aktiv.html\" target=\"_blank\" rel=\"noopener noreferrer\"><em>www.bitkom.org<\/em><\/a>).\r\n\r\nApart from reaching a much larger audience, email marketing offers several other advantages:\r\n<ul>\r\n \t<li><strong>Speed: <\/strong>The first email took 24 hours to deliver, but today emails are typically delivered in seconds. Business email recipients usually have their email client open all day. In my social circle, many people sync their private email accounts with their smartphones and get notified for each new email.<\/li>\r\n \t<li><strong>Design Flexibility: <\/strong>Aside from some basic HTML programming, you have a lot of freedom in designing a newsletter. Even engaging animations are possible with GIFs.<\/li>\r\n \t<li><strong>No Algorithm Reduces Reach: <\/strong>Both Facebook\u2019s news feed and Google\u2019s search results use algorithms to control what users see. Emails, as long as they don\u2019t violate spam guidelines, arrive unfiltered in the inbox. The recipient can read them at their convenience without needing to check a service multiple times a day to stay updated.<\/li>\r\n \t<li><strong>Platform Independence: <\/strong>The customer data in your email list is yours and always available in your email tool, CRM, etc. You don\u2019t have to share it with a social network and are not at the mercy of policy changes from tech giants in Silicon Valley.<\/li>\r\n \t<li><strong>Customer Loyalty: <\/strong>Clicking on a Google Ads advertisement or liking a post is often instinctive. However, users are much more cautious with their email addresses. For you, this means that anyone who subscribes to your newsletter has a genuine interest in your company and products.<\/li>\r\n \t<li><strong>Automation: <\/strong>\u201cWe miss you! 20% off for a reunion,\u201d \u201cHappy Birthday, Daniel Haag! Here\u2019s your gift,\u201d \u201cYour purchase was interrupted\u201d \u2013 do these subject lines sound familiar? Email marketing can send personalized emails for every moment in the customer lifecycle. Reactivate inactive recipients, engage customers with personal discounts, or recover abandoned shopping carts. A professional email marketing tool can automate all of this for you.<\/li>\r\n \t<li><strong>Data Privacy: <\/strong>Since Edward Snowden\u2019s revelations, European recipients, authorities, and businesses have placed high importance on data being hosted within the EU, or preferably, within their own country. In Germany, many providers store your email lists according to strict German data protection laws, unlike Google and Facebook.<\/li>\r\n<\/ul>\r\n<strong>Conclusion: Building an email list is essential for companies serious about online marketing.<\/strong>\r\n\r\nWe are happy to support you in your email marketing efforts. Whether you want to generate leads, find a new professional email tool, or need help setting up automation, feel free to contact us at <a href=\"mailto:info@adojo.de\">info@adojo.de<\/a> or <a href=\"tel:+4991199285881\">+49 911 99 28 5881<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The death of email marketing has been repeatedly predicted in recent years. Whenever a new social network or messenger emerges, online marketing media and blogs proclaim the beginning of the end for email marketing. However, email has maintained its position in the hierarchy of online marketing since the dawn of the web. &nbsp; Billions of [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":13736,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[131,121,123],"tags":[136],"class_list":["post-10049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea-en","category-seo-en","category-social-media-en","tag-e-mail-marketing-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Mail-Marketing: Warum Sie einen Verteiler haben sollten<\/title>\n<meta name=\"description\" content=\"The establishment of an email list is important for companies engaged in online marketing. 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