{"id":9841,"date":"2016-09-15T12:45:53","date_gmt":"2016-09-15T10:45:53","guid":{"rendered":"https:\/\/adojo.de\/glossar\/social-media-glossar"},"modified":"2024-05-15T10:39:23","modified_gmt":"2024-05-15T08:39:23","slug":"social-media-glossar","status":"publish","type":"page","link":"https:\/\/adojo.de\/en\/glossar\/social-media-glossar","title":{"rendered":"Social Media Glossary"},"content":{"rendered":"

Social Media Marketing is known as a modern marketing discipline characterized by dynamism and constantly evolving developments. You can find the terms used along with their explanations in our Social Media Glossary for reference.<\/strong><\/p>\n

\n

Corporate Blog<\/strong><\/p>\n

A corporate blog refers to the weblog of a company where various content such as company news or topic-related articles are published. This online blog serves as a communication tool for companies and can function as a measure of Content Marketing<\/a><\/span>.<\/p>\n

\n

What is a Hashtag (#) Used For?<\/strong><\/p>\n

Hashtags (#) used in social media are often associated with a specific topic and serve as a kind of internal search term. By clicking on the hashtag, users can view all posts that have been marked with it.<\/p>\n

\n

Influencer<\/strong><\/p>\n

An influencer is a personality who has a significant presence on various social media platforms and exerts a certain influence over fans (followers) due to their popularity. Collaborations with influencers (influencer marketing) are used by companies as a social media marketing strategy.<\/p>\n

\n

Distinction between Owned, Paid, and Earned Media<\/strong><\/p>\n

To better explain the terms Owned Media, Paid Media, and Earned Media, consider the following table:<\/p>\n\n\n\n\n\n
\n

Owned Media<\/p>\n<\/td>\n

\n

Channels maintained by the company itself<\/p>\n<\/td>\n

\n

\u00a0Examples: Blog, website, Twitter account<\/p>\n<\/td>\n<\/tr>\n

\n

Paid Media<\/p>\n<\/td>\n

\n

Paid media to amplify a channel<\/p>\n<\/td>\n

\n

Examples: Display advertising, sponsorship<\/p>\n<\/td>\n<\/tr>\n

\n

Earned Media<\/p>\n<\/td>\n

\n

Recommendation and dissemination by users\/customers<\/p>\n<\/td>\n

Examples: Reviews, virality<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
\n

What does Social Bookmarking mean?<\/strong><\/p>\n

So-called social bookmarks can be understood as “internet bookmarks” that can be accessed by users via specific portals.<\/p>\n

\n

What is Social Advertising?<\/strong><\/p>\n

Social advertising encompasses online advertising measures on social media platforms such as Facebook Marketing<\/span><\/a>, Instagram Marketing<\/a><\/span>, collaborations with influencers and bloggers, or online advertising on other platforms such as Twitter or LinkedIn.<\/p>\n

\n

Was ist Social SEO<\/strong>
\nSocial SEO broadly means that social media measures become part of the SEO strategy, with social networks being strategically integrated to achieve higher rankings in search engines.<\/p>\n

\n

User Generated Content<\/strong><\/p>\n

User-generated content refers to content (especially images) created and uploaded by users or (potential) customers themselves.<\/p>\n

\n

Viral Marketing<\/strong>
\nViral marketing in social media marketing refers to the rapid spread of content online, reaching a large audience and bringing about a certain PR effect.<\/p>\n","protected":false},"excerpt":{"rendered":"

Social Media Marketing is known as a modern marketing discipline characterized by dynamism and constantly evolving developments. You can find the terms used along with their explanations in our Social Media Glossary for reference. Corporate Blog A corporate blog refers to the weblog of a company where various content such as company news or topic-related […]<\/p>\n","protected":false},"author":30,"featured_media":0,"parent":9832,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-9841","page","type-page","status-publish","hentry"],"yoast_head":"\nSocial Media Glossary - Social Media Lexicon | adojo GmbH<\/title>\n<meta name=\"description\" content=\"Social Media Marketing is rapidly evolving. 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